Industry

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Supply Chain Disruptions: How Technology is Finally Offering Solutions

The challenges faced by the supply chain industry are not new. What is new, however, is the technology now available to solve them.

AUTHOR

Beth Thorson, Chief Advisory Officer at Moddule

PUBLISHED

Oct 15, 2024

LAST UPDATED

Oct 15, 2024

Introduction: A Persistent Supply Chain Crisis

The recent strikes by the International Longshoremen’s Association (ILA) in the U.S. have reignited conversations around the vulnerability of the global supply chain. These strikes, coupled with the peak season shipping bottlenecks, seem like unprecedented crises—yet they’re far from unique. Over the last 30 years, the supply chain industry has been hit by similar disruptions, from labor strikes to seasonal surges that overwhelm shipping capacity.

Despite these recurring problems, there’s one critical factor that’s different today: technology. Historically, the industry has lacked the digital tools to manage such challenges effectively. Now, with innovations like AI, automation, and predictive analytics, supply chains are better equipped to handle the mounting pressures. In this article, we’ll explore how modern technology is addressing these issues—particularly costly problems like detention and demurrage fees.

A Historical Pattern: Supply Chain Disruptions Aren’t New

The ILA strikes of 2023 may feel like a breaking point, but labor disputes have long been a thorn in the side of the supply chain industry. Take the West Coast port strikes in 2002, which caused significant delays in global trade for over 10 days, costing the U.S. economy an estimated $1 billion per day. A similar crisis unfolded in 2014, when prolonged negotiations led to slowdowns at major U.S. ports.

These labor disputes are often compounded by seasonal surges. For example, the holiday peak season puts an enormous strain on the supply chain every year. The demand for goods exceeds available capacity, leading to congestion at ports, delays in shipping, and overwhelmed warehouses. In these situations, capacity issues arise not because the system is inherently flawed but because the demand is unpredictable, and logistics networks are not built for rapid scaling.

Historically, these problems have been challenging to solve due to the lack of real-time visibility and technology capable of adapting to these fluctuations. Supply chain managers were often left reacting to disruptions rather than preventing them. Until now, technology was simply not advanced enough to offer real-time solutions to these challenges.

The Role of Technology: A New Era of Solutions

What has truly shifted the supply chain landscape is the rise of sophisticated technologies capable of solving some of the most pressing and costly issues in the industry. These tools are allowing supply chain managers to address inefficiencies before they become costly problems.

Among the most pressing issues in the supply chain are detention and demurrage fees, which have only grown more costly in recent years. Detention charges apply when shipping containers are held beyond the allotted time for unloading, while demurrage fees are incurred when containers sit at a terminal for too long. These fees can add up quickly, with demurrage charges typically ranging from $75 to $150 per container per day after the free time expires. Detention fees can be equally significant, often $50 to $100 per container per day, depending on the shipping line and region. For example, during periods of congestion or delay, a single container stuck at a port for an extra week could incur up to $1,050 in demurrage fees alone, adding significant strain to shippers’ operational costs. Multiply this by thousands of containers, and the costs quickly become unsustainable, highlighting the need for better technology and solutions to minimize these penalties.

These fees are a direct result of inefficiencies in the system—whether from port congestion, delayed customs clearance, or simple miscommunication. However, technology is now offering ways to mitigate these costs:

  • Real-Time Visibility Solutions: With digital platforms providing end-to-end visibility into shipments, companies can now track containers in real time, ensuring they are unloaded and moved before detention and demurrage fees kick in.
  • Automated Alerts and Notifications: Automated systems can send alerts when containers are at risk of incurring fees, allowing supply chain managers to take corrective action. For example, if a container is approaching its free time limit at a terminal, a notification is sent to prioritize its clearance.
  • Predictive Models to Avoid Delays: Predictive analytics tools analyze historical and real-time data to forecast potential delays before they happen. This allows companies to reroute shipments, adjust delivery schedules, or proactively manage inventory to avoid fees.
  • Digital Documentation: Much of the delay in shipping can be attributed to the manual handling of paperwork. By digitizing customs documents, invoices, and contracts, companies can reduce processing times and avoid unnecessary hold-ups.

With these technologies in place, detention and demurrage fees can be drastically reduced, saving companies significant amounts of money and improving the overall efficiency of supply chain operations.

The Future of Supply Chain Management

The challenges faced by the supply chain industry—whether from labor strikes like the recent ILA action or peak season surges—are not new. These disruptions have been a recurring theme over the last 30 years. What is new, however, is the technology now available to solve them.

Real-time visibility, AI, automation, and predictive analytics are enabling companies to manage capacity, avoid costly fees like detention and demurrage, and respond more efficiently to disruptions. The future of the supply chain lies in these digital tools, which are already proving their worth in minimizing delays, reducing costs, and ensuring the smooth flow of goods worldwide.

As the industry continues to embrace these innovations, we can expect a more resilient and efficient global supply chain—one that is better equipped to handle the inevitable challenges ahead.

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